Thanks to significant performance improvements, the faster processing of the α7 Gen2 8K AI processor now delivers 4K image quality with better sharpness and depth than before.

With the new and unique LG Wide Color Gamut technology, you will see incredibly lifelike and vibrant colours on your TV screen.

AI Super Upscaling and Dynamic Tone Mapping Pro analyse the elements of each picture to improve resolution, brightness, depth and clarity.

"LG AI Voice ID" recognises each user's unique voice signature and offers you personalised viewing recommendations as soon as you switch on the set and start speaking.

The AI activated by your voice commands understands your requests. Ask questions and receive customised recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

Let the "AI Chatbot" help you and solve your personal concerns. Simply talk to your TV, because it can categorise your requests and respond accordingly.

Easily control your TV with the AI Magic Remote - without an additional device. Simple but powerful click, drag and drop functions make using webOS intuitive and therefore easy to use.

How to optimise sound and design: The soundbar bracket positions your LG soundbar perfectly under your TV.

Experience top performance with VRR. Play games without annoying delays that affect your score.

Experience films and series the way the director intended - with Filmmaker Ambient Mode with ambient light compensation that adapts to the environment and keeps the picture as close to the original as possible.

Bring movies to life in your home cinema with immersive sound and Filmmaker Ambient Mode, which adapts to ambient lighting to deliver picture quality that meets the demands of filmmakers.

Experience films and series the way the director intended - with Filmmaker Ambient Mode with ambient light compensation that adapts to the environment and keeps the picture as close to the original as possible.