you can even get it for 15 bucks include shipping but not Sony branded, which I did. 100CHF for such a piece of plastic and elctronic is just cheeky. (I know it's not necessarily only digitecs fault and they would probably offr it cheaper if they could.)

I don't understand it either. What I'm annoyed about mostly is that it's the only XQD reader with USB connection here on digitec, and it's not on stock!

same problem with medicine or beauty products, it will be in a higher price range in Switzerland.