I don't know that either, Brother only has the 710BT in black, ask Digitec directly, maybe it's the purchase of the black device that triggers a lower price, the device is ideal for me in any case, because it can be connected to the Mac and edited, I have the white device and am satisfied. In the comparison, the white device is listed as a dot matrix printer, but the black device is a thermal printer, but it is always thermal.