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Das 60%-Potenzial

German, Paperback, Jan Pechmann, Johanna Gollnhofer
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BrandMore from Campus
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At a Glance

  • Current Marketing Strategies for Transformation

    Published in 2024, this specialist book examines the role of marketing and communication in driving the green transition among consumers.

  • Focus on Marketing Professionals

    Spanning 255 softcover pages, the publication is specifically tailored for marketing leaders and offers best practices for engaging the mainstream audience.

  • Expertise from Marketing Specialists

    Authors Jan Pechmann and Johanna Gollnhofer analyse various roles and responsibilities for the future Chief Marketing Officer.

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5.0
1 Ratings

In Detail

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