Alessi kettle, Virgil Abloh Iconic melting pot The kettle designed by Michael Graves was selected by Virgil Abloh for a re-design operation and reborn as a new icon. Different cultural aspects collide in the 3909 kettle: the phenomenon of basketball and its multicultural symbolism, which is an integral part of Abloh's personal history, meets the world of design with its codified references. This iconographic collision reveals unexpected affinities between the cultural spheres at work here - from the postmodernism of Michael Graves to the eclectic approach of Virgil Abloh - and speaks to the audience in an explicitly transversal way. What Virgil Abloh Securities offers us is far more than a simple reinterpretation, but a new, surprising object that absorbs and elaborates its references and multiplies them to the umpteenth power.