Under the catchy name Mountopolis, embedded in a colorful and expressive visual world, the new word-image brand acts as the experience umbrella brand of Mayrhofner Bergbahnen AG. On their website, guests are playfully presented with the diverse alpine-touristic offerings of Mayrhofner Bergbahnen AG under this name. Since 2022, two winter locomotives and one summer locomotive have been traveling through the Zillertal valley in the coming years – each adorned with Mountopolis advertising from Mayrhofner Bergbahnen.