Alcina's Blow-dry Emulsion provides volume and stunning shine. It makes your hair manageable and smooth, perfect for relaxed and natural looks that are always worth sharing. Good styles lead to many likes. This successful formula is particularly mastered by influencers. That's why Alcina has teamed up with some style stars from social media to develop #ALCINA Style for you. Based on insights from bloggers, influencers, and hairstylists, seven products have been created in collaboration with Alcina that make every style possible. There isn't just one hair trend anymore, but many emerging rapidly from all corners of the internet. A measure of a successful creation is the selfie. People only take selfies when they love their look. With #ALCINA Style, you are prepared. In short: you are #selfieready!.