Achieve bold, long-lasting color with L'Oreal Paris Permanent Hair Color in Vivids 3161 - Magnetic Plum Pigalle. This vibrant shade delivers intense plum tones for a striking look. Formulated with highly pigmented dyes, it provides rich, even coverage and radiant shine. The ammonia-free formula is gentle on the hair and offers up to 100% gray coverage. Ideal for those seeking a bold, fashionable transformation. Easy to apply at home, it leaves hair soft, smooth, and full of dimension. Discover a lively, magnetic plum tone that reflects your unique style.