Milk Shake Intense Ash Red Platinum Lightest Blond is a semi-permanent hair color with a content of 100 ml, designed for vibrant and long-lasting color results. The formula achieves an intense ash red platinum tone in the lightest blonde range and is suitable for creating cool-toned, multidimensional hair colors with professional pigmentation. For optimal color intensity and color-fast results, the product is formulated for pre-lightened or naturally light blonde hair. The semi-permanent formula gradually fades over approximately 6-8 weeks, allowing for color refreshes without harsh demarcation lines. Nourishing ingredients support hair moisture and shine during the coloring process. The creamy consistency ensures even application and complete coverage with a typical processing time of 20-40 minutes, depending on the desired intensity. This hair color is free from ammonia and peroxide, making it suitable for frequent use with reduced risk of damage. The ash red platinum tone neutralizes warm undertones while adding cool red dimensions, ideal for modern, multi-tonal blonde effects. Each 100 ml tube contains enough product for medium-length hair. For best results, apply to clean, dry hair at room temperature. The formula is compatible with most hair types, provided the instructions are followed. Color results may vary depending on hair porosity, starting tone, and application technique. Always perform a strand test 48 hours prior to full application to check for color compatibility and possible reactions. Store in a cool, dry place away from direct sunlight. The product is suitable for professional and private use, with appropriate precautions.