The mission of Syoss is to provide you with the salon quality that your hair deserves. Founded in Japan, Syoss stands for professional formula quality and excellent results with every use. This volumizing shampoo contains red rice and is specially designed for fine, flat hair. It is silicone-free, preventing the hair from being weighed down, and offers up to 48 hours of anti-flat effect. The formula is vegan and contains no animal-derived ingredients, consisting of 90% natural origin ingredients, including water. The bottle body is made from 100% recycled plastic, excluding the cap. For use, apply gently to wet hair and rinse thoroughly.