With this 1440-minute eyeliner, your eyes can take on anything life has to offer. It provides 24 hours (or 1440 minutes) of vibrant, impactful colour that is waterproof and won't smudge or fray throughout the day. It's perfect for long days or nights when make-up needs to stay right in the cupboard. TruGlide technology ensures a velvety-smooth application. The advanced formula provides an ultra-creamy and friction-free application that delivers intense colour saturation like never before. Easy to apply and lasts all day - what's not to like? The 1440 Longwear Eyeliner is vegan and cruelty-free. Formulated without BHT. Application: Apply your favourite longwear eyeliner alone or combine it with the other colours for your personal look. If you want a smokey eye look, you can smudge the product with a small brush or a fine finger. This creates a softer look.