This product is totally miscategorized and what about the name in French. In fact it is a U-shaped electric toothbrush and not a whitening system at all. If it says White on it, it's because it's the brand (V-White). Besides, it's clearly written on the box "Toothbrush". But it's a great product! You'd probably sell more if you put it in the electric toothbrushes and think of another name ;-)