Need for Speed Unbound challenges the conventions of the racing genre by introducing real consequences with momentous risks and rewards for every race, decision, and side bet.

Players discover the world of Lakeshore after a garage robbery tears two friends apart, and a racer with no experience embarks on a journey to win the ultimate street race to reclaim the priceless car stolen from them both.

The world is a playground; thanks to a new graphic style, graffiti comes to life as players race through the city. As they do so, they are equipped with a new toolkit that gives them access to impressive graphic and sound effects, such as burst nitro. Based on their driving style, they gain a style boost.

Conquer the streets: The more players take part in a race, the higher the wanted level becomes. They can escape the cops or outsmart them using new escape mechanics that take control of the chase, allowing them to either secure big rewards or face severe consequences if caught.

Self-realization and style: Hundreds of cosmetic items, including exclusive licensed accessories from some of the fashion industry's most innovative pioneers and custom car parts manufacturers, offer players endless opportunities to not only upgrade their car but to showcase their personal style in the game.

Let the flow take you: There will be a soundtrack that serves many genres and was created by the hottest artists of the hip-hop scene, including the multi-talented entrepreneur, actor, and fashion genius A$AP Rocky and his creative agency AWGE. The soundtrack also features A$AP Rocky's new, previously unreleased song, which can also be heard in the reveal trailer.

Takeover Scene with A$AP Rocky: He appears in the game as the leader of the Takeover Scene - a new repeatable precision driving mode that brings the community together to take over parts of the city with style rather than pure speed. AWGE also served as a creative consultant in the game.