Why do certain iPhones cost more depending on the colour? Red, blue, green or orange dye costs the same, so it is not a production cost issue. My chosen colour is the most popular and that's why it costs more? What nonsense, just produce more iPhones of a certain colour and less of other colours. Surely they did a colour survey before producing it. The result is that I bought the blue iPhone at another shop that doesn't do such tricks with colours.