The hook and loop tape consists of two self-adhesive synthetic rubber components that are permanently bonded to the substrate and whose connection to each other can be resealed several thousand times if necessary. 3M™ Hook and Loop Tape consists of two components whose connection to each other can be resealed several thousand times if necessary. One component has small hooks, the other has pliable loops that are joined together by light pressure. This provides a controllable, concealed application connection system for re-sealable fastening. Applications for the product include automotive and advertising. The synthetic rubber adhesive is suitable for various substrates such as low-energy surfaces (including PP and PE).