Thanks to its powerful 2400-watt AC motor, the hair dryer is particularly strong and durable. By activating the Style button, the heat is increased, allowing for long-lasting styling results and more volume. Additionally, the ProLuxe styling nozzle ensures optimal heat distribution by concentrating the airflow directly onto the hair. The integrated ion generator produces 90% more ions, which reduce static charge in the hair and give it an unparalleled shine. The hair dryer also features 3 heat settings, 2 speed settings, and a cool shot option.