New Koleston Perfect with ME+: The outstanding professional hair coloring innovation for over 130 years. Koleston Perfect with ME+ is the first and only professional hair color brand that offers groundbreaking technologies such as Pure Balance Technology and ME+, both of which have been proven to deliver vibrant, rich colors with less hair damage from color to color, while ME+ reduces the risk of developing a new allergy to hair color.

For individuals who do not have allergic reactions to hair dyes - although the risk of developing a new allergy is reduced, the risk of an allergic reaction, which can be severe, remains. Always conduct a patch test 48 hours before any coloring. Strictly follow the safety instructions. If your client has ever had an allergic reaction to hair dyes, do not proceed with coloring. ME+ is included in certain shades of the Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde, and Deep Browns of the Koleston Perfect brand. Compared to previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.