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Unicorn

NOIR James Wade Steel Dart Presentation Box 1 set

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Holes in your favourite jeans? Tear in your sweater? No problem! A needle and thread will sort that out. People in Switzerland are increasingly buying sewing machines, wool and patches. But they aren’t just mending their clothes – they’re creating their own designs too.

Sewing, knitting and mending swell in popularity amid handicraft boom

Products from quintessential US brands such as Coca-Cola, Nike and Mars might soon see a fall in European order numbers. A representative survey conducted in five European countries has revealed that in response to punitive US tariffs, over 60 per cent of consumers want to increase their consumption of European products. As long as they aren’t more expensive, that is.

Poll shows majority of Europeans want to boycott US products

The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

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