Your data. Your choice.

If you select «Essential cookies only», we’ll use cookies and similar technologies to collect information about your device and how you use our website. We need this information to allow you to log in securely and use basic functions such as the shopping cart.

By accepting all cookies, you’re allowing us to use this data to show you personalised offers, improve our website, and display targeted adverts on our website and on other websites or apps. Some data may also be shared with third parties and advertising partners as part of this process.

Spotlight/Launchmetrics
Background information

Gen Z or millennial? How you wear your cardigan reveals your age

Laura Scholz
30/1/2025
Translation: machine translated

Generation Y and Generation Z don't see eye to eye on many things. For example, when it comes to fashion. One finds the other silly, the other finds the other boring. Exhibit A: the cardigan.

You might think that's pretty arrogant. So how does Gen Z wear their cardigans? The answer is clear: fastened with just one or a maximum of two buttons, namely the top button.

And the moral of the story? Wear your cardigan however you like. A bit of "generational beef", as my colleague Stephanie Vinzens so beautifully put it, is part of it. And as long as we're only arguing about sock lengths and button plackets, all is well with the world.

Whether Gen Y or Z - you can find our cardigans here.

Header image: Spotlight/Launchmetrics

74 people like this article


User Avatar
User Avatar

Always in the mood for good hits, great trips and clinking drinks.


Background information

Interesting facts about products, behind-the-scenes looks at manufacturers and deep-dives on interesting people.

Show all

These articles might also interest you

  • Background information

    Do you front tuck your shirt? That means you’re old, according to Gen Z

    by Stephanie Vinzens

  • Background information

    Is this the edgiest sneaker trend of the year?

    by Stephanie Vinzens

  • Background information

    From the football pitch to the street: studded shoes are shaking up fashion

    by Stephanie Vinzens