Background information
These were the coolest toys for girls in the 90s
by Anne Fischer
How my team turned me into a «brat boss»
22/8/2024
Translation: Katherine Martin
The «brat girl» look is in this summer, and I’ve become its latest fashion victim. Here’s how my team transformed me from a normie into a brat.
I know exactly why our Social Media Team picked me. It’s because I’m the one in our office with the most boring (or, as I’d prefer to call it, casual) look. My sneaker-jeans-shirt combos are about as exciting as spending Saturday night watching the news.
I’ve never been fashionable. I was probably off sick on the day my schoolmates were cutting holes in their jeans in the 90s. While the guys were piercing their ears, I was still wearing my old corduroy trousers. Highlighted hair, backwards baseball caps, you name it – all of it passed me by.
A table piled with odd-looking clothes
The makeover process is documented with an iPhone camera. It’s then turned into a stop-motion video, poised to battle it out for the three-second attention spans of users on the Galaxus TikTok channel. Fortunately, most of my colleagues are too old to use TikTok, so the risk of someone discovering my video and slagging me off about it is minimal.
Within half an hour, I’ve been transformed from corporate-square boss to brat boss. Until now, the closest I’ve ever come to a brat aesthetic has been firing up a bratwurst on the barbecue.
Bling for the hands and neck
Our resident brat experts assure me that jewellery’s a must. I usually only wear an Apple Watch and my wedding ring. Now, I’m sporting a hefty G-Shock on my wrist. In bright pink. And I have rings on my fingers that’d make an aristocratic family in financial trouble green with envy. Or did I somehow win the Super Bowl and forget about it?
I’m then decked out in chains, a fake piercing (a lip cuff, to be precise) on my lower lip, a cap and a pair of sunglasses. Admittedly, I actually wouldn’t mind keeping the shades after the shoot. They’re a lightweight Uvex pair made for jogging or cycling.
Wtf?!
The makeover takes slightly longer than planned, so I pitch up late for my next meeting. Since I haven’t had time to revert to corporate-square mode, I’m still very much in my brat era when I join the video call. The confused looks are my cue to explain both my unusual new look and my tardiness. Or should I just go full brat and tell the fam they’re pretty sus if they don’t think I’m slaying?
Have you checked out our TikTok yet? If not, go ahead and take a look. Alternatively, you can simply pity me right here in the comment section.
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
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