Paramount+ coming to Europe in 2022
The war of the streaming services continues. And there’s a new contender on the field: Paramount+. The «Mission Impossible» and «Star Trek» studio is set to bring its streaming platform to Europe in 2022.
The film studio Paramount Pictures and the media group Sky have joined forces. This will allow Paramount to bring Paramount+, its in-house streaming service, to Europe in 2022. Last March, it launched in the U.S. only.
In the initial rollout, Paramount+ will launch in the UK, in Ireland, Italy, Germany, Austria and Switzerland.
The new shark in the waters
Paramount has not yet named an exact launch date – apart from the year 2022. Pricing also remains unknown. However, it is likely to be similar to that in the United States: $4.99 per month (cheapest option, with ads) and $9.99 per month (ad-free version).
Paramount vs Warner Bros. and the like
This may prove a nuisance for Warner Bros. in particular. After all, the film studio signed a five-year deal with Sky in 2019. Under the agreement, Sky will retain exclusive distribution rights for HBO content in Europe.
Paramount, meanwhile, is positioning itself to be competitive. Its major brands include blockbuster franchises and series such as «Mission Impossible», «Star Trek», «Terminator», «Spongebob», «The Good Fight» and «Top Gun».
I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.
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