The Swaddle Up has been designed to allow the child to sleep in a more natural position with their arms stretched upwards whilst having access to their hands to safely self-soothe. With a hip-healthy design and modern wings, it has been reported to almost double a child's sleep time. Self-soothing is when a child wakes up and falls back to sleep without help from a parent or carer. To self-soothe and eventually fall asleep on their own, children often put their hands in their mouths or gently rub their cheeks. With unique wings, the Swaddle Up is designed to promote safe self-soothing. Self-soothing leads to a calmer sleep and more sleep overall. As soon as baby shows signs of rolling, you need to stop swaddling and transition them to arm-free sleep with the Swaddle Up Transition Bag.